Juan Carlos Lara is the President of Point5 Family Office, a leading Professional Service Network with headquarters in Geneva, Switzerland, dedicated to advising Latin American individuals, SMEs, and NGOs for the incorporation of environmental, social, and governance (ESG) factors in an investment portfolio or a corporate strategy.

As a strategic planner, he leads the effort to solve his clients’ most difficult ESG challenges, achieve their greatest ambitions in the impact investment ecosystem, capitalize on transformative opportunities, and fulfil regulatory requirements. Money-Laundering as part of corporate governance spearhead several initiatives for Latin-American associates.

Taking the reins of this global commitment came with the demand for developing a comprehensive, strategic growth plan. A blueprint that draws on the organization’s history while galvanizing it forward with long-range and short-term goals that support the Board of Officers, its global Professional Services Network, and its two sister platforms, the ESG-LAB NGO and the Fulbright Institute.

Recently, his strategy has spearheaded a sustainable assessment footprint with the collaboration with the Swiss Government on the Responsible Business Initiative (Konzernverantwortungsinitiative), the Mexican Government of Guanajuato, Instituto Estatal de Capacitacion (IECA), the University of Geneva Master of Environmental Sciences and Master in Wealth Management groups, and the ESG rating of Spanish solar farm startups.

Juan Carlos’ passion for sustainable investments that will positively impact society has led to a portion of his recent activities being pro bono, which, in turn, has led to valuable experiences—for example, working with the Government of Mexico to teach about 3,000 residents about sustainability and impact. And as a byproduct, some of the SME’s these residents work with are using the ESG advice he developed through his organization.

He also participates as an anti-money laundering (AML) expert in different investment forums, and collaborates with the State of Oklahoma to promote and assist foreign companies in relocating to the USA.

Juan Carlos is a Mexican and American citizen, and a Swiss resident. He is married, has three daughters and has a passion for social impact and motorcycles.