Online illegal wildlife trade (IWT) continues to expand across social media and e-commerce platforms, with 13,254 wildlife advertisements detected between April 2024 and August 2025 across Africa, the Americas, Asia and the Middle East. Our monitoring shows a persistent concentration on Facebook, which accounts for 83.8% of all detections, alongside growing activity on e-commerce and business-to-business platforms. The rise in both volume and geographic coverage underscores how sellers exploit online environments, regulatory loopholes and shifting demand to reach consumers and adapt rapidly to enforcement efforts.

Drawing on structured monitoring by ten regional data hubs, this new iteration of the Global Trend Report highlights how species, platforms and market drivers differ widely across regions. Mammals dominate detections, led by elephants, big cats and African grey parrots, and many adverts involve species listed under CITES Appendix I or II without accompanying permit information. Hubs recorded diverse tactics: Facebook Stories designed for 24-hour visibility, coded emojis in Colombia, claims of official registration in Mexico, children’s YouTube channels in South Asia that normalize protected wildlife as pets, and loopholes around legally owned lions in Thailand.

A central focus of the report is North Korea’s Angong Niuhuang Wan (ANW) pills, whose packaging explicitly lists “rhinoceros horn” as an ingredient. Open-source intelligence shows these pills are produced in Pyongyang and moved through Sinuiju and Namyang into China before circulating across markets in Japan, Hong Kong, Singapore, Malaysia, Cambodia, Thailand, Laos, Vietnam and Myanmar. Embedding small amounts of rhino horn into labelled traditional medicine significantly amplifies value and demand, while illustrating how the rhino horn trade intersects with conservation and security concerns, including sanctions evasion and illicit revenue streams linked to North Korean entities.

The report also documents how markets pivot when supply declines or regulations tighten. After all pangolin species were uplisted to CITES Appendix I in 2016, Mexican export data shows an exponential rise in pirarucu leather exports, with pirarucu now positioned as a visually similar substitute. Online markets show mislabelled and misidentified leathers, such as pirarucu sold as pangolin and vice versa, revealing laundering risks along supply chains. Traceability gaps, especially once skins are processed, make verification difficult and complicate enforcement.

Taxidermy and leatherworking form another blind spot. In Mexico, highly active social-media groups advertise mounted specimens, ivory figurines and worked products derived from rhinos, elephants, manta rays, crocodilians, jaguars, pangolins, pirarucu and primates. Adverts frequently lack documentation, rely on coded language and misspellings, and exploit enforcement priorities that remain focused on live trade rather than processed parts.

Finally, declining availability of tiger products has driven substitutions such as lion canines in Thai amulet Facebook groups and jaguar parts sourced from Latin America. Cross-border movements of lion bones and skeletons, and online offers for jaguar skins, teeth and paste show how big-cat parts circulate as substitutes, shaped by availability and legal risk.

Across all hubs and product types, the report demonstrates how online IWT can be linked to global security and sanctions evasion issues, and how it adapts through substitutions, processed wildlife products and regulatory loopholes, reinforcing the need for coordinated monitoring, enforcement and policy responses.