Dr. Justin Picard is a recognised expert on anti-counterfeiting technologies and an industry thought leader. He has filed numerous patents in the field. In his previous job as Chief Scientist for a company proposing brand protection services, Justin was nominated a World Economic Forum (WEF) Technology Pioneer, and managed a team of R&D engineers which developed disruptive counterfeit detection technologies that are currently used on billions of products from global brands (e.g. L’Oréal, Lancôme, GSK) . He is a member of the WEF Global Agenda Council on Illicit Trade since 2009, and a methodology co-leader on the OECD Taskforce on Charting Illicit Trade. Justin Picard has a PhD from the University of Neuchâtel, a Post Doctorate from EPFL, and is an IMD graduate (Mastering the Technology Enterprise program).
Illicit trade, supply chain integrity and technology, Justin Picard and Carlos Alvarenga, 2012 World Economic Forum Global Enabling Trade Report, chapter 1.5
Can we estimate the global scale and impact of illicit trade? Justin Picard, 2013. Chapter 3 in Illicit Networks and National Security in the Age of Globalization, National Defense University Press, edited by Michael Miklaucic and Jacqueline Brewer
Using mobile technologies to tackle illicit trade in East Asia, Justin Picard, May 2012 World Economic Forum blog