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Meet the Experts

Anna Borgström

CEO, NetClean

Anna Borgström is CEO of NetClean, a Swedish company that offers premium technology that fights the dissemination of online child sexual abuse material. She has worked with organisations and governments worldwide since 2009 to combat online child sexual exploitation through introducing and lobbying for the uptake of new and leading technical solutions, which work to save children from harm.

Anna is also a member of the Safer Society Group management team, which develops and drives companies that specialise in technology with the aim of creating a better and safer society by tackling societal problems through IT-solutions. NetClean is one of Safer Society Group’s subsidiaries. Its mission is to limit victimisation and prevent further suffering to victims of child sexual abuse, and to enable a brighter future for abused and exploited children.

Anna has studied Computer Science and Economics and has worked with innovative solutions within the Telco and IT industry for 20 years. She has throughout her career built her leadership skills with the aid of distinctive leadership programs, and she possesses extensive international experience from sales and business development within B2B. She has managed large cross-cultural customer projects with cross-border complexity, and secured quality and delivery to international telecom operators, multinational companies and government organisations.

NetClean was one of the first social entrepreneurial businesses in Sweden, and as one of the early employees Anna has had a significant impact on the company’s success and growth. Making a difference through combining social responsibility, ethically sustainable businesses and technology is some-thing that drives Anna and her commitment to the industry.

As a former professional female football player and with her long career in the male-dominated Telco and IT industry, Anna understands the importance of empowering girls and young women. She is very involved in Tölö IF, the largest youth football club in western Sweden, where she has been a member of the board. She has taken on a specific responsibility to develop strategies to create a positive sporting environment where children between ages 8-15 can feel safe, enjoy themselves and develop, both as football players and as individuals. She is also one of the coaches for girls born in 2005.

In her leisure time, Anna enjoys spending time with her husband and two daughters. She has an interest in health and likes to spend time outdoors photographing nature. Yoga is also one of her passions.

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